Zero Knowledge
Solving The Privacy Problem
Find out how zero knowledge helps in transforming Web 2.0
Privacy in the Digital Age
A Private Data Economy
Zero Knowledge
Transforming Web 2.0 With Zero Knowledge
The Evolution in Privacy
Proving the truth of something without having to reveal why it is true can be a powerful primitive and opens many new uses cases for applications never thought possible. With zero knowledge, the core functions of the internet can be used more powerfully by both end users and developers. On one hand, end users can interact more intimately with applications without leaving the slightest trace of private data. On the other hand, developers can build truly personalized applications without being confronted with the risks of managing user data.
In the new data economy that is shaped by hyper-personalized but truly private web experiences, web users become the “provers” while services take on the role of “verifiers.” Zero Knowledge introduces a tool for creating applications with unlimited potential.
Real-Life Examples for Zero Knowledge Use Cases
Despite their powerful use case, zero knowledge proofs are not yet integrated into existing Web 2.0 applications. One reason for this is that applying zero knowledge by means of cryptography have only recently – with the advent of blockchain technology – become practical.
Another reason for the lack of adoption lies in the cost of generating zero knowledge proofs. To date, the cost is still expensive – when compared to how things are done traditionally.
The few existing solutions are not only relatively expensive but also slow and not user friendly. Considering that most web users would not accept a slower, more expensive, and less efficient way of doing things, it is understandable that Web 2.0 companies are hesitant about implementing zero knowledge protocols. Consequently, a solution that helps users to preserve their privacy by giving them more control over how their data is shared has to be able to compete with (or outperform) existing Web 2.0 solutions by default. Otherwise, it will not be adopted.